Available as an e-book at oreilly.com and the iBookstore.
Unable to achieve employment, people are increasingly turning to entrepreneurship to create work for themselves, according to a recent article in The New York Times. As a result, people's interest in consulting, freelancing, and building self-enterprises is booming.
Those considering self-employment or launching their own businesses will discover the essential steps to long-lasting success through exclusive insider strategies revealed in this new guide. Start Your Own Business and Hire Yourself provides solid advice on all aspects of starting a business, from writing the business plan, to finding customers, to managing costs and turning a profit. Author Suzanne Caplan shares up-to-the minute advice on the implications of President Obama's stimulus initiatives on SBA programs, showing readers how to get financing during tough times. This empowering guide also highlights case studies and real-life examples of small business owners to illustrate how they overcome challenges and built thriving careers by being their own boss.
Chapter 1: There’s No Time Like the Present to Start Your Business
Chapter 2: Getting into the Game: Researching Your Options
Chapter 3: Myself, Inc.: Developing Your Business Plan
Chapter 4: Setting Your Budget and Getting Funding in Tough Times
Chapter 5: Keeping Score: A Brief Introduction to Accounting Basics
Chapter 6: Knowing the Market and Hiring the Best Customers
Chapter 7: Smart Marketing: Don’t Spend Thousands to Make Hundreds
Chapter 8: Making a Profit
Chapter 9: Whose Money Is It, Anyway? Keeping Business and Personal Finances Separate
Chapter 10: Secrets for Continuing Business Success
Chapter 11: Exit…Stage Left: Planning Your Business Exit Strategy
Suzanne Caplan was a lemonade stand owner before age 10, and by her mid-20s was CEO of a family manufacturing company. Two decades later, she sold the business to publish 12 books on entrepreneurship, including Saving Your Business (Prentice Hall), Streetwise Finance and Accounting (Adams Media), and Building Big Profits in Real Estate (John Wiley & Sons). She continues to start new ventures, including Women Etcetera!, an online community for women over 50 to address their concerns about health, finances, balance in life, how they work, and how they play.
Caplan is a member of the board of the Pennsylvania Small Business Development Center at The Wharton School. She trains SBDC clients and staff on helping entrepreneurs develop skills needed for business success. She has also been a presenter at three Association of Small Business Development Centers (ASBDC) Annual Conferences.
Caplan speaks to 50+ groups a year throughout the United States on a variety of business topics. She has been interviewed on CNBC, local radio and TV stations, radio stations throughout the United States as well as Bloomberg Radio; and quoted in local as well as national papers and magazines.
For interview requests or questions about Caplan, contact Selena Dehne at sdehne@jist.com or (651) 215-7548.
